Held this Monday, June the 10th at the Center for Enterprises and Innovation of Montreal (CEIM), the Pre-SITIC Africa workshop, « Doing Business with Africa », organized by Consultation Contacts Monde and led by Karl Miville de Chêne to help and guide the companies that are part of the Canadian mission headed by Export Québec and Global Affairs Canada and to get the most out of this SITIC Africa, under the leadership of the Minister of International Relations and Francophonie, Nadine Girault.

The participants received « the practical guide of exporters to Africa – Edition2019 ».

Each intervene was able to speak during the workshop to present his vision of the business world on the African continent.

Zaccaria Coulibaly, Head of the Economic Office at the Embassy of Senegal in Ottawa, highlighted the big amount of business opportunities that are to be seized in Africa, according to him, the most important part is to adapt to their culture, their way of doing business. Negotiation is part of their culture, African negotiators want to talk to each other, to know who you are, wher you come from, and what opportunities are available for both of you.

With the current impressive African growth rate, it is very important to focus on it now, to understand and seize it because this growth presents a lot of opportunities for business with African companies. Especially with the very small language barriers.

Frederic Dingemans, CEO of Opari, revealed that the most important part of doing business on the African continent is understanding their way of negotiating, and adapt to it. Things such as the decision-making process is different, but also to take your time to understand how they are expecting to proceed to negotiations; and make sure everything is well organized to understand this culture and its operating methods.

Emilie Trahan, Marketing and Development Manager at Opari, adds that it is necessary to create a certain affinity with them, and to set the differences between Canada and Africa before starting a business with them.

The participants included Malek Kacem, Project Manager at GREEN AVIATION RESEARCH & DEVELOPMENT NETWORK, and Simon Mercier, Product Manager at MapGears, both of whom expressed interest in Africa, especially because they will be a part of the Canadian mission during the SITIC Africa this year in Tunis.

This workshop highlighted the African potential, the SITIC AFRICA CANADA will take place from the 12th to the 13th of november 2019 in Montreal.

In order to connect decision-makers and developers of digital domain projects in Africa and Canada and create a collaborative path between Canadian companies and African decision makers who will come to Montreal specifically for the event.


For more information, please contact

Guy Mpembele at 514-387-9009.

Written by Hugo Rodriguez.

Establishment of the African Mechanism of Digital Financial Inclusion in Equatorial Guinea by the African Development Bank

The African Financial Inclusion Mechanism (AFDI), created by the African Development Bank (AfDB) and its partners, was officially launched on June 12, 2019. The aim of AFDI is to enable the development and access to digital financial transactions in Africa.

The AfDB is funding this project with the goal of making digital financial tools accessible to hundreds of millions people in Africa.In fact, it has been estimated that only 43% of adults have a bank account in Africa. « Information technology is not enough to access mobile money, why are you going to use it? How can this access to the payment system facilitate your access to other services ? Mr. Pierre Guislain, Vice President of the African Development Bank and in charge of the private sector, considers that « electricity in the villages can be facilitated by a combination of digital monitoring of mobile payment and rental of equipment by power supply.”

Regarding funding, $100 millions was raised in the form of donations ; The Bank will finance $300 millions in ordinary capital debt by 2030. (Source : Africanews). According to Mr Uzodinma Iweala, CEO of the Africa Center in New York, « technological growth will clearly lead to economic growth » not to mention that « we should all be aware that technology is not the cure for everything.”

With this investment in innovation and digital, the AfDB hopes to bring economic growth to the African continent. Numerous collaborations have been set up with banks, mobile operators and ministries to make the project possible.

Link to the article and video:

Written by Justine Mingot

Digital Women’s Day in Africa: first positive result

This Digital Women’s Day (JDF) is a first in Africa. It was created by Delphine Remy-Boutang, and took place on June 13 in Dakar, under the theme « They change the world ».

Created in 2013 by Ms. Remy-Boutang in France, the aim of Women’s Digital Day is to highlight entrepreneurship, digital and innovation. With its success in France, it decided to export this event in Africa, with the aim of « building bridges between our continents, building synergies ».

This first edition in Senegal brought together women from Mali, Gabon, Chad, etc.. Ms. Remy-Boutang’s primary goal with this day was to make her « as pan-African as possible » and it was a success.

Around different themes and throughout the day, women have followed one another to talk about their actions to evolve the IT sector. They have led discussions to introduce women to this sector and to join this sector to participate in digital development.

Many people came to attend the various workshops and see how these women « engage » and « are actors in their development » or how they « support innovation » and « democratize digital ». Ms. Remy-Boutang was able to count on the presence of leaders and renowned digital professionals to animate or interact on different themes. Yacine Barro-Bourgault, Microsoft General Manager for West and Central Africa, Nafissatou Diouf, Founder of SenVitale, Virginie Dias-Tagnon, Director of Human Resources of L’Oréal Group in Africa and Diana Brondel, Founder of Xaalys have participated in this day.

Written by Justine Mingot

New apps for motorcycle taxis in West Africa

Thanksto the development of information and communication technologies, over recent years, Africa has seen the creation of severalapplications in various fields.

Among these is the emergence of applications dedicated; to transport, especially motorcycle taxis, including for example GOZEM or HEETCH developed by French start-ups and whose use has extended to the West Africa (Benin, Togo, Nigeria, etc.).

Even i this sector is not yet fully regulated, and there are some malfunctions in terms of pricing or ignorance of the code the road, we can only observe the extent that has taken this phenomenon through thousands of motorcycles carrying passengers daily thanks to thes new ICTs. In other words, since the beginning of 2019, the two French startups have set up operations in Africa, particularly in Abidjan, where passengers order a motorcycle taxi via the app, which automatically relays information to drivers so that they can recover their client at the starting point and drop it at his point of arrival.

The weak point is the afety of the traveler during the journey, Heetch has chosen to recruit these drivers through a rigorous process combining several conditions including: the possession of a driver’s license, an identity card as well as its own transport vehicle meeting the criteria of the start-up « 5% of candidates only are hired » (source

In addition to bringing easier access to mobility, exchanges between the Heetch start-up and the Ivorian authorities suggest an expansion of the platform in Côte d’Ivoire, accompanied by the creation of at least 4,000 jobs by 2021. For ease of payment, these platforms such as GOZEM (already present in Togo and Benin) and HEETCH certify a price to users that can be paid in cash but also by credit card or Mobile Money. The goal is to facilitate, secure and reliable access to mobility, these start-ups have chosen a well-defined positioning to make this mode of transportation affordable and secure.

Written by Hugo Rodriguez

Viettel Global’s success in rural areas for low-income people

Viettel Global, Vietnam’s leading telecom operator, is growing and gaining more and more importance across the African continent through their mobile operators like LumitelMovitel and Nexttel and this is just the start of it. 

After 3 years in Cameroon, and in cooperation with BestCam, Nexttel became a major operator in the country with more than 5 million subscribers. But that’s not all, with their second operator Movitel they land in Mozambique where they realize an impressive growth in 5 years thanks to their targeted clientele: a low-income clientele living in rural areas. A target well known in Africa. Their market share is approaching the 50% mark with around 9 million subscribers out of the 19 million users in Mozambique. Moreover, it is the only operator available since the tropical cyclone slammed the country in March 2019. 

In 2015 it is in Tanzania under the brand Halotel that Viettel starts their new business. They rise to the 4th place customer wise but in a more competitive market than the two previous ones. 

But it is in Burundi that they impress the most by being the first ever telephone operator, through Lumitel, to spread internet in 4G in the whole country since last December. 

After the success achieved in these four countries, Viettel Global has West Africa in the back of their mind. They are in advanced talks with Burkina Faso, but it is not a done deal yet. The Viettel team is overflowing of confidence in this market where their offerings are perfectly in line with the demand of the African continent: A « low cost » internet connection that can be used in rural areas, making the access to ICT’s on the continent easier and easier. 

written by Mathieu HUMERY 


Be at the Appointment and be part of the great ICT event in Africa, alongside decision-makers and principals from Tunisia, Africa and elsewhere.
Come share your experiences and participate in exchanges to contribute to the development of North-South-South collaboration links.


Three co-founders; Mr. Néjib Ben Miled CEO of the Tunis International Trade Fair Company (SFIT), Mr. Taoufik Mlayah CEO of the Tunisian International Trade Corporation (SCIT) and Mr. Férid Tounsi former CEO of the CEPEX and former Director of the API .

The brains that created the International Exhibition of Information Technologies and Communication SITIC Africa whose fourth edition in Tunis is fast approaching. It is with great willingness that these three men combine their skills and knowledge and serve decision-makers, employers, IT employees in Africa and the rest of the world. They facilitate exchanges between people from the IT sector.

In addition to the SITIC Africa-Canada which will take place from October 14 to 15, 2019 in Montreal, the next edition of SITIC Africa will take place in Tunis from June 19 to 20, 2019, be ready!


See Our service offer for the Canadian mission to STIC Africa from June 18 to 20, 2019 in Tunis.

To Participate in the Canadian mission in Tunis register here, click here  

For more information, please contact:
Guy Mpembele KisokaTel.: +1 514 387 9009 / Email:

Registration for SITIC Africa Canada 2019

To register for SITIC Africa Canada 2019,  click here  

For foreign visitors, you will need a valid entry document such as an Electronic Travel Authorization (eTA) or a visa to visit Canada.

Participants to the Forum on African Digital Potential are eligible to enter Canada as temporary visitors.

The forms to be completed for Electronic Travel Authorizations (eTA) or   visas are available in PDF format on the website below;

Considering that processing time for visa application take up to 70 days, please contact us, in due time, for invitation letter, hotel reservation letter and plane tickets.


Will you be at the International fair of technologies of information and communication?

Africa is progressing. We can participate in its development in multiple areas of digital. The objective of SITIC Africa Canada is to participate in the construction of a collaborative corridor between Africa and Canada. Event organized by CONTACT WORLD and TUNISIA AFRICA-EXPORT in collaboration with their official partners. Several African delegations will travel to Montreal to meet with IT companies, institutions and industry associations.

Virtual B2B meetings

Virtual B2B meetings via ZOOM allow our participants to exchange before the event. Register now! They can seize the opportunity to converse with people who will be present on October 14 and 15, 2019 in Montreal  and 19,20 and 21 June  2019  in Tunis and build professional relationships.

Professional B2B meetings

Did you know that we will use the SWAPCARD application to ensure the success of our professional B2B meetings. The company has developed services that make it easy to make business contacts at an event of this size. Download the application